The core competence of content website

I’m not talking about content sites (ICP), but the content of the web site, there are too many sites, in fact, is the content of the site. While many originally pure functional sites (such as online RSS browser, for example, fanchon) because the function of not directly charge, also to the content of the website: output content, access road, the sale of advertising.

is about as many Web2.0 functional website is supposed to function started sake, to this day, in this cold topic had to face the income and to the advertising model when they are still obsessed with the power of technology. Donews’s Liu Ren wrote in July 2005 with the title of "live and dead web sites": "live websites are usually very rare. Programmers and designers led a pile of dead; website editor, editor in chief of the leading." Do not know whether it is intentional or unintentional, he just forgot the side of Hong Bo, the best editor in the circle of IT. read more

From Shenzhou car rental to attack Uber bad planning, counting the challenge public line advertising

Abstract: Ogilvy founder David Ogilvy said, · advertising and marketing should be "with grace and sell products". The current marketing tools, demeanor has long been left behind, even the bottom line is difficult to stick.

titanium media note: today, China auto rental, a group of "Beat U! I was afraid of the dark car" the theme of the ad people scared out of his chin. Wu Xiubo, Hai Qing, Liu Shi, and many other celebrities involved in the poster vulgar vulgar language, the muzzle of the other car rental giant Uber, but also pointed to this emerging emerging shared economy model. read more

Why are now linked to the interactive marketing title

The word "

" is no stranger to all of us. Maybe this time when we go to school to listen more, when the teacher called us more interactive. Think about it, it is reasonable for us to go to school, when the teacher is able to understand our knowledge of how to master, what are not clear, so long need to focus on the explanation.

so for us now, we do this from the media, but also need to interact with us. So for us to do WeChat, what is the most important interaction?

first: Message auto reply read more

Tips for using electronic gifts to promote websites

know there are friends should know viral marketing on the network promotion methods, electronic gifts and viral marketing "virus" is actually a large range of automatic transmission, such as audio and video, pictures, documents, books and software etc.. Using electronic gifts to do free promotion is the way most of the small and medium-sized site owners and Taobao shop prefer to use.

electronic gifts is the biggest feature of the reproduction and transportation costs, can be used repeatedly, and the depth of marketing function is very powerful, to achieve the effect of free promotion. Once completed, copy is "production", through instant messaging tool or mail sent to the customer, when in use did not increase the cost, so it not only can be used for a long time, and you can choose to use a variety of electronic gifts combination. read more

Zhong Zhixin from eight aspects of the site design greatly enhance the conversion rate

most people go online to find the information they want, not to shop online. Those who are very clear in the online shopping, but also natural goods than three. After all, compare prices on the Internet, more convenient than in real life. Therefore, there is no direct causal relationship between traffic and sales volume. E-commerce sites have to work hard to improve the conversion rate, to guide the visitors to become target customers. This guide visitors to pay for the process is to be carefully planned, and can not let the visitors arbitrary, but also can not allow users to search for their own to overcome difficulties. So we have to transform the design site oriented, we need to pay attention to the following eight aspects: read more

Share network marketing with the webmaster experience

network marketing in the final analysis is a marketing tool, but it is the traditional marketing methods unparalleled special advantages, more and more favored by the majority of enterprises. Two years ago, they study and practice, make full use of the Internet "virtual host", trade BBS, mailing lists, search engines and other basic functions, the rapid release of enterprise product information, mining more customers for online marketing, "gold sand". Their main practices in this area are as follows. read more

Changes in the media environment, corporate marketing how to do

in recent years, with the rapid development of new media, the traditional media will be eliminated "can be heard without end.

touch screen reading has not only changed the way of knowledge transmission, but also changed the way of life.

public opinion environment, the spread of profound changes in the way, bring more of a change in the way of thinking. Under the new media environment, consumer psychology and behavior gradually changed, the demand will change. At this point, the enterprise’s marketing strategy should also make timely changes. read more

How can I not read Kawabata Yasunari to write copy

Kawabata Yasunari is such a writer, he can write 1 words you can not tell the mood of the 100. This is the highest level of copywriting.

backstage many readers are asking me, want to improve the copy should look at what book. I think it should be widely read, as long as you can read the book should be read. If you really want to recommend it, first look at Kawabata Yasunari’s work.

1968, he won the "Snow", "ancient capital", "1000 crane" three works won the Nobel prize for literature. This is not Langdexuming, his words like magic, can take you to the beautiful scene can not extricate themselves, can let you cry first in two words or three after laugh, a few words to write thousands of thoughts…… read more

Li Guoqing attacked Liu Qiangdong Jingdong neither strategic nor sensible

Li Guoqing attack Liu Qiangdong (Tencent science and technology drawing)


technology news (Le Tian) January 12th news, Dangdang CEO Li Guoqing recently denounced the Jingdong CEO Liu Qiangdong, bluntly there are problems with the 400 billion year expansion of ideas, the size of the clothing market is not to force, and for the 30 billion Dangdang book market, called the straight first listed shares China pure e-commerce play is good for Jingdong you.

Li Guoqing said, Dangdang listed excitement has not been, Jingdong began selling books, Dangdang Jingdong Book wars, leading directly to Dangdang’s gross profit margin from 25.5% to hit the 19.5%, lost a total of 6 points. "The whole market is very large, 3C and books in the share of online shopping is still very small, he felt to attack my book category, I do not know why. This is neither strategic nor sensible." read more

A year to build two electricity supplier Festival!

music has a new "yaoezi": announced to give fans on the 919 day again with electric fans welfare pound rose from 800 million yuan to 1 billion yuan. Press conference, as the electricity supplier Festival floor platform as the mall, but also for the outside world announced the welfare of the festival, as well as the second half of the heavy launch of the red and blue strategy".

in addition to the huge benefits to make industry of raspberry, LETV 919 fans festival to start another meaning: adding 414 content of ecological electricity supplier Festival, LETV mall has become a global business industry only a year to build two business section of the Internet Co. read more

Electricity supplier website should pay more attention to the user experience

Baidu is paying more attention to the user experience of the website, the electricity supplier website is one of the most types of web user traffic, from a few old business sites can be seen, they have many things in common, and a good user experience is the most remarkable characteristic.

users through the Internet to buy goods, because of its relatively cheap, homes will be able to get the goods, to quickly search to a variety of items, and electricity supplier website to do is site is easy to use, if you visit the website to find the search box, search results out of the shoes, hats, shopping the process is not perfect, you must turn off the page and leave, let alone shopping. read more

On the choice of wine industry electronic commerce mode

first, the wine industry into the background of e-commerce analysis:

at this stage the use of e-commerce dealer:

10% dealers do not have their own website, also did not see the information posted on the Internet;

30% dealers have a dedicated website;

60% dealers posted information on the Internet;

70% dealer website preparation;

consumer groups trend change:

80, 90, white-collar workers gradually become the main consumer;

consumer characteristics:

80 after 90, white-collar workers, the pursuit of the latest, fashion, romance, love comparison, like the Internet; read more

Yao Hongchao the new steel net value of steel electricity supplier concept

Yao Hongchao: the new

steel net value of steel electricity supplier "concept to create a shared cooperative alliance, open source

With the gradual penetration of

steel electricity supplier business model to all aspects of the steel industry, to create a shared, cooperative alliance, open source, the new values are born.

steel net chairman Yao Hongchao believes that the old model of iron and steel industry, the privilege in the hands of a few steel mills and steel trade merchants, conservative. Steel electricity supplier as the representative of the rise of the new generation, has brought a similar current, open, the new model of convergence of all forces. With the concentration and flow of power change, people’s way of life and values have changed between the subtle, "to create a shared cooperative alliance, open source" values is gradually popular. read more

Su Ningyun business to raise 29 billion 85 million yuan in advance with the input of logistics and m


technology news June 29th morning news, Suning Yun group Limited by Share Ltd (hereinafter referred to as "Su ningyun") announced that in the near future to raise funds 29 billion 85 million yuan, and will be used in six aspects, including: the construction of logistics platform, cloud store construction, Internet Financial projects, IT projects, repay bank loans and supplement working capital. As of June 16, 2016, the Soviet Union to raise funds to raise funds to invest part of the project, a total of 1 billion 299 million yuan. read more

Li Yuchun to every guest love you wusuowei brand marketing to the upper floor

filed a customer, 19 yuan and 59 yuan T-shirt canvas shoes surfacing. To remove these high quality and low price products, Han Han, Wang Luodan, and so on, and so on, a series of personality of the star of the name of the following appeared in the world, and so on, and so on, and so on, and so on, and so on, and so on, and so on, and so on. Following the "VANCL style" detonated network hot words, "hold on the body, causing users to resonate" recently by Li Yuchun endorsement of the new guest ad once again set a new record of forwarding micro-blog. Where the Li Yuchun hand launched the "I love you without fear" advertisement not only become the focus of micro-blog, where the more famous brand marketing to the upper floor. read more

Jingdong in the next banner, 3C business or depth integration attack

did not go in the past, the future has come.

started from 3C products Jingdong, although after business expansion, but the core value of 3C business has never wavered. Especially in the current business environment, 3C communication and consumer electronics consumer demand (such as mobile phone, mobile phone millet Samsung Series in Jingdong to good sales), so the layout and development of the 3C service industry has been more attention.

April 6th, the upcoming Jingdong 3C business strategy conference, invited from the media in the circle of friends frequently flashed the invitations, at least to convey two meanings: first of all, this is the first time the conference 3C Department of Jingdong after integration, so the five top full debut, its importance is self-evident; secondly, from the text interpretation the invitation, "empowerment has become the past, the integration is the future", the largest is the key words of "empowerment" and "integration". read more

Li Guoqing hinted Dangdang upcoming now is a special period co President Li Guoqing (Tencent technology plan)

Tencent science and technology news (Li Songwei) September 16th news, Dangdang joint president, said today in an interview with Tencent technology interview, Dangdang will soon be listed.

from 2009 onwards, rumors about Dangdang listed has been constantly, and even rumors that Dangdang has hired IPO underwriters.

in 2010, introduced a team called luxury occupation managers, swept away the previous "family run shop" image, including former Air Media CFO Yang Jiahong, former vice president of Huang Ruo, former Beijing general manager Guo Debang ogilvy. read more

Tencent electronic business platform is expected to test the line in October to buy a good music set

news September 14th according to sources, the new B2B2C business platform or Tencent Inc in October officially launched the test, will be the first access to about 6 electricity supplier website, by the Tencent investment good music to buy, easy fast, Kelan diamond will be settled in the first stage.

Tencent did not disclose the specific list of partners, only that the current domestic mainstream B2C websites of Tencent have a positive attitude towards the new business platform. Tencent will according to the user’s shopping needs choose clothing, cosmetics and other daily necessities mainly category partners. The news, including Dangdang, where customers, shop No. 1 B2C platform may within the scope of cooperation strategy of Tencent. read more

How to quickly get stable IP traffic

filed a website promotion, it seems that everyone can say a lot of methods and skills, but really master these methods and apply it to the extreme, but less and less, most of the owners are still in the initial stage of website promotion come to a standstill. Therefore, we often find that there are a lot of PR2 or 3 of the site, but only a few hundred flow. The webmaster every day in the lament: Alas, how to improve the IP? How to improve the site traffic? Sorrow hair were white.

Make use of technical means to achieve the promotion of read more

Do network marketing companies rely on their own

as the saying goes: "backing down the mountain, everyone on the run." Marketing is the lifeblood of the enterprise website, must be in the hands of the enterprise. The age of the Internet, network marketing has become the core of enterprise marketing work, as the enterprise network marketing headquarters and the core platform, the enterprise website will become the priority among priorities for the network marketing. A business, if only to do network promotion, website SEO optimization and so on, while ignoring their own marketing website conversion capabilities, then the site again good, the product is described as beautiful, procurement and logistics again smooth, high flow again, it will not be long. This is equivalent to a person only yourself better, you will have the energy to influence and help others; only do yourself, you have the foundation, have the qualifications and the times and have resonance, continue to exist and development possible. As a result, with the ever-changing network situation, companies have to do their own, in order to better survive. Internal decisions, we must firmly believe that network marketing is better to rely on their own. read more