as a national key leading enterprise of agricultural industrialization and A Well-Known Trademark in China enterprises, in recent years, Qinghai lvcaoyuan Food Co. Ltd., in order to "market oriented, quality is the fundamental" business purpose, advocating "natural green" business philosophy, firmly establish brand awareness, expanding business scale industrialization, series production by the majority of consumers outside the province.
recently, the reporter walked into the home and abroad to enjoy a high reputation in the market of meat production enterprises to understand the history of the development of enterprises. The general manager of the company Ma Tianyou straight to the point: "only relying on the Qinghai Tibet Plateau is rich and unique resources of beef and mutton, walked out of the road of deep processing, products and brands, in order to survive and develop in the fierce market competition."
was founded in 1998 the Qinghai lvcaoyuan Food Co., the company currently has 7000 tons of cold storage, built cattle slaughter, segmentation, frozen cooked products, small packaging, leisure yak meat sausage production line, there are four major categories of 60 kinds of series, the output value of 120 million yuan, the Ministry of Commerce and the Xining municipal government to determine the "food basket project" meat storage enterprise.
to protect the intellectual property rights of enterprises, the company in 2000 in the State Administration for Industry and commerce to apply for registration of the "green grass source" trademark. To maximize the retention of Tibetan yak meat, mutton taste, natural freshness and nutritional value, enterprises to enhance product quality and grade, to establish a branch in the country’s largest organic animal husbandry base of Henan county investment, construct stable, high-quality raw materials purchasing and processing base, formed in the slaughter of 30 thousand yaks, Tibetan sheep 60 thousand, the annual production of organic processed meat food production capacity of 7000 tons. At the same time, targeting high-end market, the development of high-grade beef and mutton products, improve product added value and market competitiveness.
to expand their visibility and market influence, the company with "Chinese international agricultural products trade fair", "Shanghai Green Expo", "Chinese (Qinghai) International Halal Food Exhibition" exhibition inside and outside the province, enhance the corporate image and the "green source" awareness of products, products are sold in more than and 30 large and medium-sized city. Especially in the Yangtze River Delta region enjoys a high reputation in the market and a good reputation, the enterprises in Shanghai, Jiangsu Changzhou, Guangdong Shenzhen, Foshan, Shandong, Yantai and other places to set up 6 independent sales company. "Green grass" brand halal beef and mutton products to raw materials, process specifications, regional ethnic characteristics and excellent reputation to ensure that the majority of consumers to win recognition.
"lvcaoyuan" every year to participate in the "clean food exhibition, through the exhibition, not only improve the visibility of the enterprise, a lot of contact with customers at home and abroad, but also for the enterprise product sales and reputation are of great help. Ma Tianyou said, the next step, the enterprise will seize the strategic opportunities of The Belt and Road ", go abroad to occupy more market.