July 15th news, informed of the latest, "kitchen" delicacy family community announced the completion of $30 million B round of financing, the CRE capital lead investor, Jingdong with investment, A round of investment capital letter Zhi, LIAN source to continue with the vote.
billion state power network to understand, at the beginning of 2015, the kitchen APP officially launched "market channel", from the community to the new menu content business platform, the kitchen has become the domestic and foreign food and kitchen electric entrance selection. At present, the average daily order volume has more than 10000 single, and are the original community traffic conversion.
with the traditional electronic business platform is different, the kitchen is more focused on screening by commodity reputation, has attracted hundreds of online sellers, including category characteristics ingredients, kitchen utensils, fresh fruit, baking, seasoning etc.. In addition, WAL-MART’s high-end membership store Sam store has also been settled in the kitchen recently, providing the world’s high-quality imported ingredients.
kitchen founder Wang Xusheng (Tony) pointed out: "the kitchen early heart is expected to let people return to family life to eat better, from the past menu content sharing platform gradually develop a business service platform."
Wang Xusheng said that after the completion of this round of financing, the kitchen will further integrate the relationship between content and commodity, to meet the needs of more users for food and family life quality.
analysis of the industry, with geographical characteristics and local life related categories and services began to enter the electricity business layout, local demand for electricity suppliers to supply chain management different logistics and service support, these become the birth of new business platform opportunities.
Jingdong investment department responsible person, optimistic about the Jingdong under the kitchen delicacy community sharing and community business models, Jingdong will be under the kitchen to provide high-quality selection of goods and related logistics services, to "Jingdong preferred Museum" in the form of in the kitchen. In the future, with the deepening of cooperation between the two sides, the user and the user will be able to fully enjoy the kitchen under the supply chain services from Jingdong, get a better user experience.
it is understood that the kitchen was formally launched in March 2011, mainly to help food lovers record, share. Since the beginning of October launch market business, e-commerce relates to kitchen appliances, food, food and other fields, and at the same time the channel brand Sam member shops, etc., easy fruit orchard every day together, as of January this year cumulative sales of more than 2 million 500 thousand yuan.