The last sitting roller coaster cross border business is ushered in the 2017 first pot of gold

2017 Spring Festival approaching, buy special purchases for the Spring Festival is all not open around the topic. In recent years, with the upgrading of consumption, the way to buy special purchases for the Spring Festival appeared new changes: business has become one of the most important shopping way. Among them, the cross-border electricity supplier with foreign special purchases for the Spring Festival has become a new consumption trend. The Spring Festival this year, there is Ali, Jingdong, NetEase, ocean terminal platforms such as collective war Festival special purchases for the Spring Festival which can be seen in 2017, cross-border electricity supplier in the field of competition will become more intense.

as a result of the Chinese people in the consumption of more and more diversified, fragmented trend, almost no one doubts that the next few years, the proportion of cross-border electricity providers accounted for the proportion of Chinese online shopping will be higher and higher. But in 2016, the field of cross-border electricity supplier practitioners, can be said to be ups and downs, an extraordinary year. From the sudden harsh new deal to the new suspension, so many cross-border electricity supplier companies experienced a roller coaster experience.

– the Spring Festival ocean buy buy buy special purchases for the Spring Festival

Spring Festival is the largest annual migration, and accompanied by the Spring Road, also in the "special purchases for the Spring Festival migration".

According to NetEase

day before the release of "koala sea purchase consumer trends report" 2017 special purchases for the Spring Festival show that nearly seven of adults will choose to buy special purchases for the Spring Festival ocean is expected to amount than last year, online shopping grew twice. The report shows that 53% of respondents will return new year, of which nearly 30% people working in a second tier city, the new year will return 345 line home, 70% of them will bring home goods, hope that through the ocean let the family experience better special purchases for the Spring Festival goods and life style.


report shows that in the choice of orientation on the north of special purchases for the Spring Festival, acceptance of Western life is more and more high, the purchase of imported coffee accounted for 30%, during the Chinese New Year is no longer love food, but easily drink afternoon tea. Southerners love nuts, dried fruit of green food.

Spring Festival is the most important festival in China, but also the most willing to spend money. Electricity providers are biezuliaojin children do "supply side" homework, looking forward to the new year full of "earned the first pot of gold". It is reported that Amazon launched overseas purchase activities during the Spring Festival this year. During the Spring Festival, Amazon global logistics team in China, Beijing, Guangzhou, Shanghai, Shenzhen, Wuhan and other cities to provide nearly 20 spring festival service. At the same time, the other side of the cross-border electricity supplier ferry pier, said the platform built by the sea international logistics during the Spring Festival is still normal in overseas shipments.

actually, the rise of cross-border electricity supplier is nothing more than a matter of the past two years. PayPal and the international market research firm Ipsos jointly issued the second global cross-border trade survey report, said in 2015, 35% of China’s online shopping consumers have been scouring the sea experience. In other words, one of the three online shoppers has tried the sea.

The similarities and differences between

sea Amoy and cross-border electricity where? Both are the procurement of goods from overseas, the former is a personal purchase, transport or carry through artificial way to transport; the latter is the operation of the company, when the consumer online orders, "