first, the wine industry into the background of e-commerce analysis:
at this stage the use of e-commerce dealer:
10% dealers do not have their own website, also did not see the information posted on the Internet;
30% dealers have a dedicated website;
60% dealers posted information on the Internet;
70% dealer website preparation;
consumer groups trend change:
80, 90, white-collar workers gradually become the main consumer;
80 after 90, white-collar workers, the pursuit of the latest, fashion, romance, love comparison, like the Internet;
combined with the current status of the company, medium and high-end drinks in e-commerce.
brand value of the new generation of consumer groups, like high-end products.
needs to buy, not buy way, worry about buying counterfeit products, online shopping query probability.
high-end products in higher profits.
e-commerce can promote the brand, as a company, product display platform, the development of e-commerce can also enhance the visibility of the enterprise, to occupy the consumer subconscious.
beverage application e-commerce
reputation shaping problem
delivery constraints, regional development advantages (distribution channel problem)
entity sales and network sales have a conflict
promotion accounted for the majority of e-commerce, the need for accurate and effective marketing promotion
beverage industry application of e-commerce advantages
open up new sales channels
shape enterprise brand
mainstream consumer groups forced by
beverage industry application of the reasons for regional e-commerce
1 by the distribution restrictions, there is a sales channel market, easier to operate e-commerce, can save the cost of distribution
2 integrity assurance, the region to carry out e-commerce, increase the integrity of the chip
3 area to carry out electronic commerce, can avoid Chuanhuo phenomenon
The role of
beverage network e-commerce:
1, publicity, publicity products, corporate culture
2, shaping the corporate reputation and visibility of
3, open up new sales channels, increase the company’s profit
two, e-commerce model selection:
B2B distributors – distributors / terminals (through websites, distributors or terminals, suitable for opening up new markets) (substance:)