Mobile applications a game between user privacy and business interests

Tencent Francisco (Qindao) Beijing on August 4th news, according to foreign media reports, as more and more enterprises begin to provide highly accurate services through online activities and customized tracking and monitoring user’s buying behavior, they also came to a dilemma that how to balance the fork in the road, commercial value and user privacy.

mobile network is ubiquitous, and has the characteristics of real-time, it is more powerful than the network function, providing us with a new perspective to look at their own way of life and work. Mobile has created a new dimension, produced including the location, speed and direction, and the location of objects and people’s proximity and interaction mode and tone change mode of hundreds of new parameters, they can be used to track and analyze the user behavior.

"on the Internet, on the other side of the screen may be a dog," this sentence has been used to describe the Internet world is not real characteristics. Now, with Foursquare, SCVNGR etc. These location aware service, this situation is not likely to happen again, now not only know that you are not a dog, and even your location and what to know.

many users will be willing to provide their real names under the temptation of discounts, badges and prestige titles, but you may get more than just a discount. Maybe your ex boyfriend will use this to you or your husband with stalking; this finding your customers and you went to the hotel, and in fact you just a business meeting. This is the dark side of this service.

Verizon Family Locator service can help parents track their children’s whereabouts. Although children may not like it, but parents have such privileges. However, the problem of some companies broke the bottom line.

got Carrier IQ raise a Babel of criticism of the event is a good example. Carrier development of a mobile tracking software will be installed on the phone without the user’s knowledge. Ultimately, the purpose of doing so is to improve the user’s wireless network signal, it will not read the user e-mail, users will not store text messages. However, users do not know. If the user knows that data collection is to improve the quality of service, then some users will be willing to provide such data. However, the user should have the opportunity to choose, is to provide or not provide these data; this is the user privacy and commercial interests between the game".

Some

platform and mobile applications have very strong analysis function, such as Flurry, Localytics, Bango and Apsalar, these tools allow enterprises to understand their customers how to use real-time interactive mobile applications. This approach provides great opportunities for the development of customized services and user loyalty programs.

Shopkick is a popular application, it tells you what