now in our life, there are a lot of people will say the details determine success or failure, both in doing things, or in the start – up process, to grasp the details are in fact a very important thing.
the target consumer group: individuality jewelry store consumer group positioning in the female consumers, urban fashion girl, occupation female, female students are the main consumer group. accessories category can include: plush toys, bracelet, mobile phone accessories, cosmetics tools, ornaments, jewelry purse.
1. will not go out to buy a small piece of jewelry, but once go out, it will not easily let go of any jewelry sales place. 2 sometimes buy and not buy is not important, often holding a look at the psychological. "Look" is a very interesting behavior. 3 to friends or family to buy gifts, jewelry store is the first choice. 4 exquisite small adorn article, has the collection value, the different jewelry rotation use may manifest their small interest, the clothing small change. 5 irrational consumption: sometimes just want to stroll, once you can not control the like, especially the following 10 yuan jewelry.
location for the shop for, to maximize access to more customers, location is very important. Here are some principles of site selection. 1 traffic is the most important: bustling streets, downtown, public station next to consider. 2 with the help of well-known stores: as long as it is frequented by female consumers, such as the popularity of shopping malls, clothing city, women’s specialty stores, etc.. 3 the use of "get together" effect: if the jewelry store product advantage is obvious, items more features, competitive strength, so the location can be considered in a similar jewelry street, such a relatively concentrated place. 4 select the low density area: if the jewelry store product features are not obvious or operating experience is not rich enough, it may be possible to avoid the rival’s competition, the choice of jewelry store low-density coverage of the place.