Adidas takes a pro-LGBT stance, gives a perfect response to homophobia on Instagram

first_imgTaking a pro-LGBT stance, sports giant Adidas posted a picture of two female runners wearing matching trainers with a caption – “The love you take is equal to the love you make” – on Valentine’s Day. While Adidas received many praises for supporting the LGBT community, the gesture did not go well with some homophobic people. There were many people criticizing the post and made comments like, “this day is for girl and boy.. and not lesbians”.But the sports wear company dealt this with grace, by saying, “no, this day is for LOVE. Happy Valentine’s Day.”I’m so proud i choose the right brand bright not light (@laurmanisclexa) February 15, 2016Of course, people applauded Adidas for the message but the brand had to deal with another storm of criticism as well. And that they did with immense class.By showing a hand wave and a kiss emoji to all those people critiquing, Adidas showed how to deal with criticism like a boss!Many commentators even said they would shift their loyalties to Nike. Although, Nike too has a pro-LGBT stance. It even had a pro-LGBT pride-themed line of shoes in 2013 called #BeTrue.According to reports, Adidas has announced that it will introduce a clause in all its sport sponsorship contracts around the world, affirming LGBT rights.Kudos, Adidas!last_img read more

Read More »