Making the most of automated e-mail messages

first_imgNielsen observed users reacting to 40 sample automated email messages, examining how they interacted with the email in the in-box view and read individual messages. His report looks at how these messages can be better written and constructed in order to satisfy the customer or donor, and avoid appearing as spam in an over-filled in-box.Not surprisingly he recommends that messages should be brief, and that writers must focus particularly on the content of the subject line and “from” field. For example, messages with the subject “Important information” tended to be deleted.While confirmation e-mails can build trust, a badly constructed message can harm an organisation’s brand.The full 108-page report on the usability of confirmation e-mail and transactional messages is available at $199. Howard Lake | 6 January 2004 | News  20 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Making the most of automated e-mail messages AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Newsletter confirmations, unsubscribe responses, autoresponder replies and other automated e-mail messages are often overlooked as valuable marketing tools, according to Jakob Nielsen.In last month’s Alertbox column, usability expert Jakob Nielsen looked at how automated or transactional e-mail messages are seldom as effective as they could be as marketing tools.“Thank you for your message”, “your donation has been received”, “you have successfully subscribed to our newsletter”, “you will receive a response within 24 hours”, “thank you for your pledge”. Charity Web sites are sending out thousands of standard, automated e-mail messages every day. Although they are valuable tools in developing and retaining customers, have you reviewed how good they are recently? Or are you using the standard blurb that the system designer created for you? Advertisement Tagged with: Digital Individual giving About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

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P975-K ‘shabu’ seized

first_imgLebosana, Jimeno and Saberon werearrested after they sold suspected shabu to an undercover officer for P1,000around 4:45 a.m. on Oct. 22, the report added. The 40-year-old Guillermo Lebosana,31-year-old Ariel Jimeno, and 34-year-old Regie Saberon yielded the suspectedillegal drugs, a police report showed.  BACOLOD City – Suspected shabuweighing about 65 grams valued at around P975,000 was seized in a buy-bustoperation in Barangay Bata.center_img The suspects were detained in thelockup cell of Police Station 3, facing charges for violation of Republic Act9165, or the Comprehensive Dangerous Drugs Act of 2002./PNlast_img read more

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Cricket News Tri-Series Final Abandoned Due To Rain, But Bangladesh Still Create History Vs Afghanistan

first_img For all the Latest Sports News News, Cricket News News, Download News Nation Android and iOS Mobile Apps. New Delhi: The tri-series Twenty20 final between Afghanistan and Bangladesh had the potential to become a good contest. Bangladesh had built up momentum by winning three consecutive games on the trot while Afghanistan suffered two back-to-back losses, including their first loss to Zimbabwe. However, the final in Mirpur proved to be a damp squib with rain forcing the match to be abandoned without a toss. Consistent rain at Mirpur meant the covers were firmly in place and the groundstaff could not conduct the clean-up operations. The decision to abandon the match was taken by the umpires at 9:00 PM local time and both teams ended up sharing the trophy.Since there was no reserve day for the final, both Afghanistan and Bangladesh ended up sharing the trophy. However, Bangladesh still managed to create a slice of history. This was the first time that Bangladesh had secured a Twenty20 trophy which involved more than two teams. In the 2018 Nidahas Trophy tri-series which involved Sri Lanka and India, Bangladesh had reached the final and they were almost close to sealing the trophy but Dinesh Karthik’s last-ball six off Soumya Sarkar gave India an unlikely win and broke Bangladesh’s heart.Also Read | 12 And Counting! Afghanistan Create New Twenty20 World Record After Win Over BangladeshSpeaking after the end of the game, both Bangladesh and Afghanistan skippers expressed their bittersweet feelings. “We targeted the Test game, we are famous in T20’s but the target of board is to do well in Test matches. So, the Test match victory was very pleasing. We are leaving tonight from Bangladesh,” Rashid Khan said. Shakib added, “We didn’t play our best cricket in this tournament but leading upto the final, we played some good cricket. I will get some match time before the India series,” Shakib said. Also Read | India Beat Bangladesh In Under-19 Asia Cup Final Thriller, Here Are Other Instances Of PainThis was the first abandoned Twenty20 game in Bangladesh while it was the 29th overall in this format. The first abandoned game was between England and South Africa in 2008 at Chester-le-Street, Durham. The first abandoned game in the sub-continent was the India vs New Zealand encounter at Vizag in 2012 where persistent rain forced the match to be abandoned without a toss in what could have been Yuvraj Singh’s comeback after battling cancer. The Hong Kong Cricket Team have the most number of abandoned games in this format with seven while among the Test-playing nations, South Africa have seen six of their games abandoned including two against India in Kolkata 2015 and Dharamshala 2019.Bangladesh’s next major assignment will be a full tour to India for two Tests and three Twenty20 Internationals. The series begins on November 3 at the Arun Jaitley stadium in New Delhi and it will end with the second Test at Eden Gardens. The two Tests will be part of the World Test Championship. last_img read more

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