Rice experts available to discuss impending ContinentalUnited merger

first_imgFacebookTwitterPrintEmailAddThis ShareCONTACT: Jessica StarkPHONE: 713-348-6777E-MAIL: [email protected] Rice experts available to discuss impending Continental/United mergerContinental Airlines and United Airlines shareholders are expected to approve a merger between the two companies Sept. 17, with the transaction to be completed Oct. 1. Professors from Rice University’s Jesse H. Jones Graduate School of Business are available to discuss the impending merger and what it means for consumers, the organizations’ employees and the airline industry.“As the merger moves forward, a key success factor will be the ability of the merged entity to satisfy its customers,” said Vikas Mittal, professor of marketing. “It will be important to build on the customer-satisfaction capabilities that United and Continental bring to the table. Ultimately, customers are the biggest source of cash flow for any firm.”Mittal can discuss the consumer impact of the merger and can offer perspective on how customers will fare in wake of the transaction. Scott Sonenshein, assistant professor of management, is available to speak by phone about the organizational changes the merger would have and its impact on employees. “While Continental and United are on track to complete the legal aspect of the merger Oct. 1, the bulk of work to implement the merger is still in front of them,” Sonenshein said. “Organizations tend to focus on the technical aspects of the change, without giving due consideration to employee issues, such as clashing cultures and changes in work rules that employees don’t understand or don’t want.”He can address potential pitfalls that range from large mishaps where mergers fail — like the TWA and American merger in the late 1990s — to isolated issues, such as when two Northwest Airlines pilots ended up overflying an airport because they were trying to understand new company rules after a merger with Delta.Gustavo Grullon, associate professor of finance, and Prashant Kale, associate professor of strategic management, can discuss the merger process, regulatory issues, potential synergies from the deal and financial issues.To schedule an interview with Mittal, Sonenshein, Grullon or Kale, contact Jessica Stark at 713-348-6777 or [email protected]last_img read more

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