Ashley Madison reaches US112M deal in American lawsuits over data security

Ashley Madison reaches US$11.2M deal in American lawsuits over data security by Paola Loriggio, The Canadian Press Posted Jul 17, 2017 2:13 pm MDT Last Updated Jul 17, 2017 at 3:20 pm MDT AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email The Toronto-based parent company of the infidelity dating site Ashley Madison says it has reached a US$11.2-million settlement in American class-action lawsuits stemming from a massive security breach two years ago.Ruby Corp., which was previously known as Avid Life Media, says the proposed settlement must first be approved by the United States District Court for the Eastern District of Missouri, where the lawsuits have been consolidated.The lawsuits came after a cyberattack that exposed the personal dealings and financial information of millions of purported clients.They allege Ashley Madison misled consumers about its security measures and had inadequate safeguards in place.The company says it denies wrongdoing but agreed to settle to “avoid the uncertainty, expense, and inconvenience associated with continued litigation.”It says more information about the settlement and claims process will be released if the proposed deal is approved.Late last year, the company said it has paid more than US$1.6 million in settlements related to an investigation led by the U.S. Federal Trade Commission, with half the money going to the FTC and half to the states participating in the probe.As part of that agreement, Ruby Corp. vowed to maintain a comprehensive information security program and “refrain from past business practices that may have allegedly been misleading to consumers.”But in that case as well, the company stressed that it neither admitted nor denied the allegations made by the FTC and the various state attorneys general.Investigations by privacy officials in Canada and Australia concluded last year and found Ashley Madison had inadequate security safeguards and policies when it was targeted by hackers.Before the hack put Ashley Madison under international scrutiny, the company was dogged by allegations that it resorted to fake profiles of women or so-called bots to lure unsuspecting male customers.The company maintained the accusations were false but said last year that a report found the bots were still active in some parts of the world until late 2015. A man looks at the Ashley Madison website in this photo illustration in Toronto on Thursday, August 20, 2015. The Toronto-based parent company of the infidelity dating site Ashley Madison says it has reached a US$11.2-million settlement an American class-action lawsuits stemming from a massive security breach two years ago. THE CANADIAN PRESS/Graeme Roy read more

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Brock tweets its way to the top

#BestInCanadaFor the second straight year, Brock University has been recognized as having the best Twitter account among all Canadian universities.Analytics firm Engagement Labs named its honour roll of the top performing colleges and universities using social media, noting Brock’s responsiveness makes it a leader on Twitter.“The home of the badgers, Brock University, backed up their first-place ranking on Twitter for Canadian higher education with excellent response strategies,” Engagement Labs said in a news release detailing the rankings. “Brock made the grade when it took the time on Twitter to respond to questions from their followers, making sure to give timely and informative updates to their inquiring minds.”Brock also performed well on the two other social platforms ranked, coming in at No. 5 for its Instagram use and No. 12 on Facebook out of the top 30 post-secondary institutions.“Brock University has an amazing story to tell, and we consider social media one of the best ways to share our story,” said Gord Hunchak, executive director of Marketing and Communications. “It’s great to see the efforts of our social media teams recognized as leaders among Canadian post-secondary institutions.”Social media co-ordinator Jocelyn Titone, who recently went on leave, said the recognition is an honour and acknowledgement that the University’s commitment to using social media to engage with students is paying off.“Social media – especially Twitter – is fast and immediate. A lot of our students turn to Twitter to ask questions, learn what’s happening on campus and offer us feedback,” Titone said. “Prospective students tweet about their applications to Brock, parents ask questions and alumni reminisce about their time on campus. In order for us to stay relevant to our audience, one of our social media goals is to provide excellent customer service by engaging with as many people as possible as quickly as we can.”Cate Talaue, interim social media co-ordinator said social media builds and strengthens the University’s relationship to its audiences.“Our main purpose on social media is to engage students while they’re on campus and when they become alumni, as well as being their resource for all things Brock,” she said.She said a variety of different platforms are utilized to reach past, present and future Badgers.The @BrockUniversity Twitter account has more than 35,000 followers and the Facebook page also has 35,000.The @BrockUniversity Instagram account has 13,300 followers and continues to grow.Another social platform growing in engagement is @BrockUni on Snapchat.“The mortal enemy of social media is the status quo, so if you want to engage your audience, it means re-thinking your strategy and experimenting with new tools and messages,” Talaue said. “At Brock we don’t think social media needs to be formal or stiff. Being part of the Brock community means being welcoming, inclusive, warm, fun and full of Badger pride – all of which our platforms speak to.”Click here to read the story about last year’s win. read more

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